Global Gaming and Digital Entertainment: Addressing Advertising Spend and Overseas App Store Settlement Bottlenecks

Chinese mobile game and app businesses expanding internationally face intense competition. High user acquisition costs and complex overseas settlement procedures are important operational challenges. Businesses can consider the following payment strategies to improve efficiency in advertising payments and acquiring:

Improve card linking and charge success rates: Cards from suitable Bank Identification Number (BIN) ranges can improve payment success rates on Meta, TikTok and Google advertising platforms and reduce account disruptions caused by payment issues.

Reduce foreign exchange losses and fees: Multi-currency settlement accounts can help avoid hidden costs associated with intermediary bank deductions and exchange rate movements in traditional wire transfers.

Expand third-party web store payments: To address App Store and Google Play commissions, businesses can build web payment stores and integrate localized payment methods, such as e-wallets and local cards, to improve top-up conversion rates.

More detailed management of cross-border payment channels can directly help overseas teams save 3%–5% in operating costs.